Wednesday, April 17, 2013

Erik Spiekermann


I found the interview with Erik Spiekermann very interesting.  Being brought into the typography world with today's technology and medium, I find myself to have a very different insight into the world of typography.  He made some good points on how page should be designed and what needs to be prioritized in order for it to be successful.

Then he moved on to the subject and talked about color.  He grew up in a time where using more colors meant it was more expensive.  Although today, there is no difference in cost between using one color or multiple, one should not use many colors just because they can.  

When asked if he uses his own typefaces, he replied by saying he does not because he knows them too well.  He tries to use a typeface he has not used before to familiarize himself to those typefaces.  He did mention that he does use his own typefaces, which benefits him by allowing more people to see his type and become potential buyers.  

He grew up using grids to design all his work throughout his life.  Using a grid is something that I'm fairly new to. I have done most of my design in the beginning without using grids to assist me, I have found that using grids is extremely beneficial on limiting myself and also allowing the design to work itself out.